Sodashi Skin Care
Based in North Fremantle, Western Australia, Sodashi create entirely natural skincare products which it supplies to some of the most exclusive spas around the world. When Sodashi approached Roughcopy it had outgrown its existing look and feel. Roughcopy embarked on a rebranding with the intention of creating identity and packaging solutions that communicated their luxuriousness and exclusivity.
The Sodashi Signature logotype came about following a branding workshop, where members of the Sodashi team were invited to interpret the name in their own hand. As a result, Sodashi can claim ownership for its new brand. The retail products were repackaged in exquisite, violet glass, which not only protects but enhances the natural products inside. All print collateral was redesigned and produced on recycled stock using accredited, environmentally friendly printing techniques.
The outcome is a boutique brand that stands as an equal among prestigious, luxury mega-brands.
Services: Branding, art direction, packaging, photography, print collateral, advertising, digital, exhibition design